to Increase Book Sales
An open letter to Independent
Publishers . . .
Self-Publishers • Authors • Small
Presses • Publicists
13 Dynamic Strategies to
Increase Your Book Sales
by Andrew S. Linick, Ph.D.
President and CEO
For 32 years we have been assisting
publishing firms on how to:
• Develop a powerful Public
• Capture more free publicity
• Get your books carried in lucrative special
• Obtain and exploit reviews in prime
• Create promotional materials with
• Strategize to maximize your sales
• Do inexpensive market testing to
position your book
• Tap into newsletters
and nationally syndicated
• Generate cash even before you have a
• Get six little-known FREE listings to
boost your sales
• Cultivate premium and
• Plan effective results-oriented
direct mail campaigns
• Provide hundreds of proven
publicity ideas to boost your bottom
I had two wonderful mentors when I started in
this business in l968. I hope to share with you the
wisdom they taught me. My mail order business grossed
over $1.5 million that first year. I have had a series of
marvelous mail order businesses since.
Millions of dollars of various kinds of books
and merchandise were sold each subsequent year. I live
quite comfortably since semi-retiring at 35.
In addition, I have been consultant to
nationally known firms -- from fortune 200 to medium and
small publishers that number in the hundreds.
I have perfected a simple system of selling and
promoting books via mail order/direct response. It could
be put into operation with a minimum of investment and
personnel. And it could start showing profits within the
first month after it's instituted. Did you know that
When you test ten How-To
books/directories/reports . . . and wind up with only two
winners—you could make a small fortune. It's easy to
spend $25,000 testing Ads and DM packages. However, we
believe in spending much less—sometimes as little as
$5,000 per title—to get pinpointed measurable results
you can take to the bank.
NEED Sound MAIL-ORDER ADVICE WITHOUT
LEAVING YOUR OFFICE?
When you need sound advice or a second
opinion about making critical direct marketing/PR
decisions, you can tap into my Advice by Phone Credit
Bank®. A five-hour minimum is required in any month
to activate your own private line to direct
I hope to provide you with successful strategies
to increase your sales.
Andrew S. Linick, Ph.D.
America’s Grandmaster Direct Marketing
P.S. Finding simple solutions to tough
direct response marketing problems without spending a
fortune ® is our registered trademark. Your satisfaction
is always guaranteed! No other publishing industry expert
offers this guarantee on advice by phone and in-person?
To set up an appointment phone 631-924-3888
About Andrew S. Linick, Ph.D. — The
Dr. Linick has masterminded nationwide
promotional campaigns which created extensive print
media, radio and television coverage, and opened channels
for national book distribution via successful direct
response advertising methods. In addition to being
an active book publicist and public relations
professional, he owns Blitz Media-Direct division of the Linick Group, Inc. and four book
clubs listed in LMP in your library.